What is SEO? Role of SEO in Digital Marketing.

SEO means Search Engine Optimization. It helps to take your website to a higher position in the search engines like Google, Bing etc. than your competitor’s. For eg. Consider a website which has no proper name and description and another website with a proper name and description of the product which they are selling. Which one will you wish to see? Second one right. That is because everyone will be attracted by the website with a proper name and content. With that only the people can find about the product which the organization sells. We can tell the first website is without optimization and the second one with optimization. SEO is doing this type of optimization job in digital marketing.

SEO is all about creating and developing a website that is easy to find and categorize the products or services that the business is meant to. It is mainly used to simply attract customers to your website with certain techniques. It means giving your customers what they really wish for. Through Search Engine Optimization, a digital marketer helps you to build a higher rank position in search engine and to retain it. This results in increasing traffic in your website.

Steps to create a successful SEO strategy

  • Make a list of relevant keywords of the client’s business
  • Build some of these keyword focused pages
  • Set up a blog to make the audience rank these keywords
  • Create a link-building plan by sharing these blogs in social medias like Facebook, Twitter, LinkdIn etc.
  • Constantly measure and track the current position of your SEO

SEO is one of the most cost-effective techniques in digital marketing. By applying this technique your business will get a higher credibility comparing to your competitor’s. A higher ranking site is more exposed to customers than others. This will definitely helps you to increase your business.

Comparing to other techniques in digital marketing, SEO gives a reasonably good ROI (Return On Investment). Since a user first refers to the websites those come in first in the search engine, so it is very important to set your website in the first page of the search engine. There is also a chance that some users will share your website in social media like Facebook, Twitter etc. This helps more customers to see your website which will help to increase your business.

Thus Search Engine Optimization (SEO) plays a very significant role to develop your business.

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